Firestarter Partner & Affiliate Program | Build With Us
Brand-led. AI-accelerated. Human at every turn.

Redefining brand in an age of AI. Come build it with us.

Firestarter is an agency and a platform — strategy, brand, websites, funnels, ads and the tech underneath, built by one in-house team and powered by Firestarter Funnels. We’re growing the same way we build: with people who believe the same thing we do. If that’s you, there’s a seat.

Join Us See What We’re Building
200+
Clients served
One team
Brand, web, funnels, ads, tech
$127 to $17,500
The range you can share
Free
To join, always
What You’d Be Part Of

One ecosystem, six ways in.

Firestarter isn’t one product with an affiliate link on it. It’s a connected ladder, from a $127 platform to a $17,500 flagship, and every layer is built by the same in-house team. You can send someone to any rung and we’ll meet them there.

01
The Foundation

Firestarter Funnels

The Personal Brand Operating System underneath everything: funnels, websites, CRM, email, calendars, payments and automations. It replaces most of the stack they’re already paying for. Public price is $147/mo — partners hand their own community $127, and still earn the full rate on it.

$127/mo · preferred rate
02
Done-For-You

Brand Design

Positioning, identity and message — the strategic core every other layer is built from. A cohesive visual identity, or a full personal brand page.

From $1,497Brand design and up
03
The Doorway In

The Authority Ecosystem Blueprint

A two-week strategy sprint that answers what to build, what to charge and how to sell it: an offer map, validated pricing, a 12-month marketing plan and a 90-day action plan. The sessions are led by strategist Baillie Thornhill, whose process this is, and our team turns the plan into built assets. The fee credits toward an Authority Stack build, so it is the lowest-risk way in to the flagship.

$3,497credits to the stack
04
Done-For-You

Funnels & Websites

The front-end presence and the infrastructure that converts, designed, written and built by our team. From a single-page funnel to a ten-page authority website.

$4,497 to $9,997Per build
05
The Flagship

The Authority Stack

Strategy first. Every Stack opens with an Authority Ecosystem Blueprint — a monetization and content plan — and that plan is what gets built: brand, website, funnel, platform and launch, assembled as one connected engine in 60 days.

$12,500 · $17,500Lite and full
06
Ongoing

Activation

Paid ads and managed LinkedIn authority that put spend behind what’s already converting. Creative, targeting and day-to-day management by our team.

$1,997/mo

Brand-led. AI-accelerated. Human at every turn.

We build with the most advanced AI in the industry — not to replace the craft, but to move faster and sharper on the parts that used to take weeks. AI amplifies who someone already is; it doesn’t replace them. Strategy, story and taste stay human.

That’s the bet: agency-caliber brand systems, built at a pace the old model couldn’t touch. If you think that’s where this is all going too, this is the part where you get to be early.

Why This Exists

Everyone in your audience is one person short of a team.

They have the expertise. What they don’t have is a designer who talks to the developer, a marketer who understands the brand, and someone who owns the whole picture when it breaks. So they hire five people, coordinate them themselves, and end up with something that technically works and doesn’t look like them.

Firestarter is the answer to “I don’t know who to send you to.” And we are building it in the open, at a moment when the whole category is being rewritten. The brands that win the next five years are being built right now, by people who moved before it was obvious. We would rather do that with a room full of people than on our own.

You’re not selling a tool

You’re handing someone a team. Firestarter Funnels is the platform at the base, and behind it sit the people who will actually build the thing.

Your reputation is the asset

You only get to send someone once. Everything on this page is real, named and checkable, because that’s the standard a referral has to clear.

We grow together or not at all

Word of mouth is how this has grown from the beginning. Partners get a seat in the room, a rate for their own community, and a say in what we build next.

What You’d Be Sharing

Real builds. Designed and coded by us.

Not templates and not a theme with a logo dropped in. Every screen below is a Firestarter build — brand, copy, design and code — made for one person and nobody else.

Dave Sanderson Global, a Firestarter brand and website build, shown on desktop and phone
Flagship Client

Dave Sanderson

Flight 1549 survivor, keynote speaker, and founder of Resilience Partners Group. We built the systems behind his business, and the full brand and website for Dave Sanderson Global — the umbrella above his speaking, advisory and books — is in development now.

That’s what a Firestarter build looks like up close: the story, the proof and the machinery, in one place, under one brand.

“What sets Firestarter apart is how deeply they take the time to understand your core mission, goals, and culture. They didn’t just build us a website — they seamlessly aligned our digital presence with our vision and seamlessly integrated their team with ours every step of the way. The results speak for themselves: our new online presence is actively driving qualified opportunities and new business directly from LinkedIn through our site.”
Dave Sanderson
Dave SandersonResilience Partners Group
Tanya Memme, a Firestarter brand and build, shown on desktop and phone
Brand · WebsiteTanya Memme
The Wise Widow, a Firestarter brand and build, shown on desktop and phone
Coaching · Sales PageThe Wise Widow
Fritzi Strowmatt, a Firestarter brand and build, shown on desktop and phone
Brand · WebsiteFritzi Strowmatt
Hanging On Hope, a Firestarter brand and build, shown on desktop and phone
Brand · WebsiteHanging On Hope
Dee Dee Paradis, a Firestarter brand and build, shown on desktop and phone
Lead Magnet · FunnelDee Dee Paradis
Ardath Waller, a Firestarter brand and build, shown on desktop and phone
Course · FunnelArdath Waller

Six of them, and there are many more. Almost every one started as a conversation with someone who sent them our way. See the full body of work →

What Happens After

The part that makes you look good.

A referral is only worth making if it works out for them. Here is what clients have done with what we built.

Tyler

Launched her brand page and started landing multi-five-figure contracts out of the gate.

Tanya

Secured a dream partnership, and is landing executive-team consulting clients.

500 leads

Qualified leads in a single month, across 3 clients in 3 industries, at under $1 each.

Tania

Her content started going viral, and the lead capture we built was ready for the traffic.

A Partner's Take

Michelle sends her students straight to us.

Michelle Cunningham teaches an online coaching audience of 40,000+ students. She is brilliant at getting someone to the point where they have an offer and an audience and are ready to build the thing.

That next step is where people stall. So when her students get there, she sends them to Firestarter. Her community has its own landing page and its own rate, because a partnership that size should not look like a generic link.

That's the arrangement available to you. Press play and hear it in her words.

40,000+
Students taught
Her own page
Built for her community
Her own rate
For her people
Michelle CunninghamOnline Coach & Firestarter Partner
How You Earn

You earn across the whole ladder.

One referral can be a $17 report or a $17,500 flagship, and you’re paid on both. The platform underneath pays you again every month it renews.

The Agency · Per Referral
10% or 5%

The Blueprint, premium builds and the Stack

10% — you sell it. They arrive already decided — they know the path they want and they’re ready to start — and come straight to our leadership team. You did the positioning; we handle the build. Share the checkout link from your kit and let us know you sent them, so the sale is credited to you.

5% when you make the introduction and our sales team takes the call and closes it.

The Software · Recurring
10%every month

Firestarter Funnels

Paid on the subscription, monthly and annual plans alike, for as long as they stay. Not just the first payment. Sign up once, share your link, get paid on the renewals.

Signature is $147/mo or $1,470/yr, and it replaces most of the stack they're already paying for.

Your Community · Preferred
$127/mo for them

A rate you can hand out

Partners can offer their own community the Preferred rate: $127/mo instead of $147, or $1,270/yr.

You still earn the full 10% recurring on it. Your people get a better deal and you aren't paying for it.

What the rate actually looks like

25 people from your audience on Signature at $147/mo$367.50/mo
The same 25 on the Preferred rate at $127/mo$317.50/mo
One annual plan at $1,470$147
One Authority Ecosystem Blueprint at $3,497$349.70
One Authority Funnel build at $5,997, you sold it$599.70
One Authority Stack, you sold it$1,500
The same Stack, our team closed it$750

This is arithmetic on the commission rate, not a projection of what you will earn. On the Authority Stack and Stack Lite the commission is calculated on $15,000 and $10,000, which is what comes to Firestarter once the Authority Ecosystem Blueprint partner is paid. The Blueprint on its own is the exception in your favor — there your commission is calculated on the full $3,497. On payment plans and subscriptions for agency work, your commission is paid on the first payment collected.

What Comes With It

You're not handed a link and left alone.

The commission is the easy part. What makes a partnership work is everything around it.

The partner kit

A private toolkit with everything written for you, so referring us takes ninety seconds instead of an afternoon.

  • Copy and paste posts, emails and intros
  • Every live sale link in one place
  • The full product and pricing map
  • A code that makes the Authority Map Starter report free for your community

The Power Partner Session Monthly

Once a month we get partners in a room together, live. This is where the program stops being a link and starts being a room full of people doing the same thing you are.

  • New opportunities and what's converting right now
  • Wins celebrated out loud, with the people who earned them
  • Open Q&A with our team, nothing off limits
  • Brainstorming, together, on how to reach your people
  • First look at what's shipping before it's public

Plus a channel between sessions, so you're never a month away from an answer.

We show up for your people

If you have a community, we'll come to it. This is the part most affiliate programs don't offer.

  • A guest training or workshop for your audience
  • A joint webinar we run with you
  • A landing page built for your community
Who This Is For

If people already ask you who to use.

You don't need an audience of a hundred thousand. You need a handful of people who trust your judgment.

Community and membership owners

Your members keep asking for tech help you don't want to be on the hook for. Hand them a team, give them the Preferred rate, and earn on every one.

Coaches and consultants

You do the strategy. Your clients then need it built. This is where the build goes, without you managing it.

Agencies and freelancers

Take the piece you love and pass the rest to us. White label is on the table if you'd rather it stay under your name.

Clients who already love us

You've been referring people for free. There's a rate for that now, and a kit that makes it easy.

Step One

Join, free

Sign up for the affiliate program and get your link. It takes a few minutes and costs nothing, ever.

Step Two

Share what fits

Use the swipe copy, hand out the Preferred rate, or just send an email introduction. For a build, send them to our team or tell us who to call.

Step Three

Get paid

ACH through Melio, straight to your bank. The software keeps paying you every month they stay.

In Their Words

What the people you send end up saying.

These are Firestarter clients, not partners. This is what happens on the other end of a referral.

★★★★★
"The Firestarter ecosystem is both a tool and a team — and the Accelerator was the perfect program for me as I was transitioning from corporate to launch my agency."
Tyler Lowe
Tyler LoweFounder, Phaedo Creative
★★★★★
"The team is amazing — so professional and knowledgeable, and well worth it. I've made more progress in one week since joining than in the past year."
Sandra Boucher-Bessent
Sandra Boucher-BessentFounder, Wise Widow
★★★★★
"I absolutely love the first funnel they built for me — I'm already starting my second one. So happy I'm with this company."
Tanya Memme
Tanya MemmeTV Host & Presence Coach
★★★★★
"Being a visual person, I can finally see myself in a new light. It's an absolute game-changer."
Michelle U.
Michelle U.Firestarter Client
★★★★★
"Willa's program is the best investment I've made in my growth — the thought partner every founder needs."
Kate Larson
Kate LarsonFirestarter Client
★★★★★
"I'm blown away — it's beautiful, easy to navigate, and has every function I was looking for and then some."
Beecher
BeecherFirestarter Client
Beyond an Affiliate Link

If you have a community, let's build something.

Done-for-you builds for your members, white-label tech under your own brand, a deeper revenue share. Our Tech & Funnel Partner program is where that conversation starts.

Explore Partnership →
Partner FAQ

The questions everyone asks.

How the money moves, and what counts as what.

What does it cost to join?

Nothing, now or later. You sign up for the affiliate program, you get your link and the partner kit, and you earn on what you send. There is no fee, no minimum and no quota.

How are partner payments issued?

During onboarding we set you up on Melio, the platform we pay through, and your commission goes out by ACH straight to your bank account.

Two things need to be on file before the first payout: your signed partner agreement and a completed W-9, so we can issue your 1099 at the end of the year.

What makes a referral 10% rather than 5%?

How far you take the sale. If they reach our leadership team already decided, knowing the path they want and ready to start, that's 10%, because you did the selling. If they're a fit but still deciding, and our sales team runs the call and closes it, that's 5%.

Either way, share the checkout link from your kit and tell us you sent them — that's what credits the sale to you.

When does a commission pay out on a payment plan?

On the first payment collected. Agency work sold on a plan pays you once, on that first payment.

Firestarter Funnels is the exception. The software pays 10% every month they stay, renewals included, on monthly and annual plans alike.

Can I give my community the Preferred rate and still get paid?

Yes. $127/mo instead of $147, or $1,270/yr, and you still earn the full 10% recurring on it. The Preferred link is in the partner kit.

Is there something free I can give my community?

Yes. The Authority Map Starter report, normally $17, free to your audience on your own partner code. Ask us for a code and we'll issue one tied to you, so you can see what it brought in.

What is the Power Partner Session?

A monthly live call for partners. We go through new opportunities and what's converting, celebrate the wins people had that month, take open questions, and brainstorm ways to reach your particular audience. You also see what's shipping before it goes public.

We're scheduling the first one now. Join the program and you'll get the invite.

Will you sell my clients something I didn't agree to?

No. How we engage with the people you send is agreed in advance, per partnership. Some partners want us to take the whole relationship, some want us nowhere near the upsell. Both are fine, and we settle it before anyone is introduced.

Do I need to use Firestarter Funnels myself?

No. It helps, because you'll speak about it better, and the Preferred rate is there if you want it. But you can refer the builds without ever touching the platform.

Come Build With Us

This is a good time to be early.

Join free, get your link and the kit, and take your seat in the room. You’ll earn on people you were going to send somewhere anyway — and you’ll be part of building the thing. If you’d rather talk it through first, we’d like that too.

Join Us Talk to Us First

Already a partner? Open your partner kit →