Firestarter Partner Toolkit

Everything you need to promote Firestarter.

One place for the whole ecosystem — 10% recurring on Firestarter Funnels, 10% on direct referrals to our agency services, then the logos, product links, and the full library of live sale links for everything else.

How You Earn

Two ways to get paid.

The software pays recurring. On agency work your rate tracks how far you take the sale. You can do either, or both.

The Software · Recurring

Firestarter Funnels

  • 10% Recurring, every month they stay. Paid on the Firestarter Funnels subscription, monthly and annual plans alike — not just the first payment. Sign up once, share your link, get paid on the renewals.
  • $127 Your community gets the Preferred rate. $127/mo instead of $147, or $1,270/yr — yours to offer as a partner. You still earn the full 10% recurring on it.
Join the Affiliate Program

Sign up at ff.firestarterfunnels.com/affiliate to get your link, then share the Preferred link from the library below with your community.

The Agency · Per Referral

High-Ticket Services

  • 10% You sell it. They arrive already decided — they know the path they want and they're ready to start — and come straight to our leadership team. You did the positioning; we handle the build.
  • 5% You introduce them, we sell it. They're a fit but still deciding. Our sales team takes the call, maps the right path and closes it from there.

Applies across the agency services below — builds, the Authority Stack, Activation. On payment plans and subscriptions, your commission is paid on the first payment collected. On the Authority Stack and Stack Lite it is calculated on $15,000 and $10,000 — what comes to Firestarter once the Authority Ecosystem Blueprint partner is paid.

Tell us who you have in mind and we'll take it from there — or hand them the link and we'll track it to you.

The Firestarter Ecosystem

One ladder. Every stage of the journey.

From the funnel platform at the foundation, up through the premium builds, the Authority Stack, and paid traffic — here's how the offers stack together, so you always know what to point people to next.

The Firestarter ecosystem pyramid — Firestarter Funnels at the foundation as the do-it-yourself path with lots of support, then the Premium builds (Authority Funnel, Brand Design, Authority Website), the Firestarter Authority Stack, Activation ads management, and 1:1 at the top; the Authority Stack and everything above it are done for you.
The Firestarter ecosystem, tier by tier — do it yourself at the base, done for you above it. Every level is a live offer you can promote; grab the links below.
Major Products

The offers to lead with.

The Authority Stack is the flagship — lead with it. Everything under it is a component of that same build, sold on its own when a client only needs the one piece.

The Flagship
Firestarter Authority Stack logo
$17,500 · Done-For-You

The complete premium brand build-out, in 60 days. It starts with the Authority Ecosystem Blueprint — their monetization plan and a year of content — then the Authority Map, brand, website and funnel, built and launched as one system. Ads live in month one.

Open Link →
The Flagship · Lighter Core
Firestarter Authority Stack Lite logo
$12,500 · Done-For-You

The same package with a smaller core build — they choose one: Personal Brand Page + Funnel Lite, a full funnel, or a Lite website. Everything else, the Blueprint included, is identical to the full Stack.

Open Link →
Or à la carte — the components, sold on their own
Premium Authority Website logo
$9,997 · Up to 10 Pages

The full premium site — the widest page count in the ladder, for an expert whose whole business needs to live somewhere credible.

Open Link →
Premium Authority Website Lite logo
$5,997 · Up to 5 Pages

The smaller premium site, same craft and a tighter page count — for someone who needs the site to stop holding them back.

Open Link →
Premium Authority Funnel logo
$5,997 · 3 Primary + 2 Secondary

A complete funnel built to sell. Tripwire is the most popular structure, and it flexes to whatever the client actually sells.

Open Link →
Premium Authority Funnel Lite logo
$4,497 · 1 Primary + 2 Secondary

One selling page wired end to end, with the checkout and confirmation pages it needs to take money on day one.

Open Link →
PremiumPersonal Brand Page
$4,497 · 1 Primary + 2 Secondary

The one-page authority presence — for a speaker, author or expert who needs a single page that introduces them and converts.

Open Link →
Premium Brand Design logo
$1,497 · One-Time

A cohesive visual identity — logo, palette and the brand system that holds them together. Goes underneath any build.

Open Link →
Firestarter Activation logo
$1,997/mo · 3-Month Minimum

Ad setup, launch and ongoing management once the build is live. Ad spend is paid to Meta by the client.

Open Link →
What's In Each Build

Every build, by what they get.

Each premium build is scoped by pages, so a client always knows exactly what they're buying. Every build is answer-engine optimized, so AI search can find, read and cite it. Here is the whole ladder at a glance.

Primary page Secondary page — checkout, calendar, thank-you, call booking, confirmation

Personal Brand Page

$4,497

One primary page + up to 2 secondary.

The one-page authority presence — for a speaker or author who needs a single page that converts.

Authority Funnel Lite

$4,497

One primary page + up to 2 secondary.

A single selling page wired end to end, with the checkout and confirmation it needs to take money.

Authority Funnel

$5,997

Up to 3 primary pages + up to 2 secondary.

A complete funnel. Tripwire is the most popular structure, and it flexes to what the client actually sells.

Authority Website Lite

$5,997

Up to 5 pages.

The smaller premium site — for someone who needs the site to stop holding them back.

Authority Website

$9,997

Up to 10 pages.

The widest scope in the ladder — for an expert whose whole business needs to live somewhere credible.

Brand Design

$1,497

Not page-scoped. Cohesive visual identity — logo, palette and brand system.

Goes underneath any build — logo, palette and the system that holds them together.

Secondary pages are the scope guard. Checkout, calendar, thank-you, call booking and confirmation pages count as secondary, not as primary pages. Additional pages beyond the included scope are $997 each.

The Two Stacks

When they want the whole thing.

The Authority Stack is the ladder bundled — strategy, brand, build and launch as one system, in 60 days. Lite is the same package with a smaller core.

★ Authority Stack — $17,500 Authority Stack Lite — $12,500
Core BuildPremium website + complete funnelChoose one: Personal Brand Page + Funnel Lite, Full Funnel, or Website Lite
Authority Ecosystem BlueprintIncludedTheir monetization plan and a year of content, before anything is builtIncluded
Brand Identity + Authority MapIncludedIncluded
Guided Build SessionsKickoff · review · white glove · tech launchKickoff · review · white glove · tech launch
Year on Firestarter FunnelsIncludedIncluded
Momentum Weekly + Slack AccessIncludedIncluded
À La Carte Credit$1,000$500
Commission Calculated On$15,000What comes to Firestarter once the Authority Ecosystem Blueprint partner is paid$10,000
Bonus: Activation Ads, Month OneAds live at launch, first month freeAd spend is paid to Meta by the client—

The bundle costs less than the parts. A website, a funnel, brand design and an Activation launch bought separately come to $18,988. The Authority Stack is $17,500 — and adds the Authority Ecosystem Blueprint, a year on the platform, the guided sessions, Momentum Weekly and Slack access on top.

Easy To Refer

Words you can steal.

The hardest part of referring anyone is explaining what they actually do. Here it is, written for you. Hit copy, paste it, change whatever sounds more like you.

The One-Liner · a text or a DM
If your brand, website, funnel and tech are spread across five different freelancers, Firestarter does all of it with one in-house team. Worth a conversation: firestarterix.com
The Social Post
Five tools. Three freelancers. Nobody who owns the whole picture. That is where most founders get stuck. Firestarter builds the brand, the website, the funnel and the tech as one system, with one team that already works together. firestarterix.com
The Newsletter Mention
A lot of you ask who I would trust to build this properly. Firestarter is a brand and growth team for coaches, experts and founders. They handle the strategy, the brand, the website, the funnel and the tech in house, so you are not the one coordinating a designer, a developer and a marketer who have never met. They also run their own platform, Firestarter Funnels, which replaces most of the stack people are already paying for. If you would rather have the whole thing handled than manage it yourself, start here: firestarterix.com
The Warm Intro Email
Subject: Intro, [Their Name] and Firestarter [Their Name], meet the team at Firestarter. They build brands, websites and funnels for coaches, experts and founders, and they do all of it in house, so nothing falls through the gap between a designer, a developer and a marketer. Firestarter, [Their Name] is [one line on who they are and what they need]. I will let you two take it from here.
Refer Someone When
  • They have an audience and nothing built to monetize it.
  • Their website looks nothing like the level they actually operate at.
  • They are paying for five tools and using two of them.
  • They have a launch coming and no funnel to run it through.
  • They are the one coordinating their own freelancers.
  • They want it built for them rather than taught to them.
Partner FAQ

The questions everyone asks.

How the money moves, and what counts as what. If something isn't here, ask us — we'll add it.

How are partner payments issued?

When you come on as a partner we set you up on Melio, the platform we pay through, and your commission goes out by ACH straight to your bank account — no invoicing us, no chasing a check.

Two things have to be on file before the first payout: your signed partner agreement and a completed W-9, so we can issue your 1099 at the end of the year. Both are part of onboarding.

What makes a referral 10% rather than 5%?

How far you take the sale. If they reach our leadership team already decided — they know the path they want and they're ready to start — that's 10%, because you did the selling. If they're a fit but still deciding, and our sales team runs the call and closes it, that's 5%.

When does a commission pay out on a payment plan?

On the first payment collected. Agency work sold on a plan pays you once, on that first payment, rather than trickling across every installment.

Firestarter Funnels is the exception — the software pays 10% every month they stay, renewals included, monthly and annual plans alike.

Can I give my community the Preferred rate and still get paid?

Yes. $127/mo instead of $147, or $1,270/yr, and you still earn the full 10% recurring on it. The Preferred link is in the library above — that's the one to share with your people.

Is there something free I can give my community?

Yes — the Authority Map Starter report, normally $17, free to your audience on your partner code. and we'll issue one tied to you, so you can see what it brought in.

What does a commission get calculated on for the Authority Stack?

On $15,000 for the Authority Stack and $10,000 for Stack Lite — what comes to Firestarter once the Authority Ecosystem Blueprint partner is paid out of the sale price.

Partner With Your Community

More than an affiliate link? Let's talk.

If you want ideas around how Firestarter can partner with your community — done-for-you builds for your clients and students, white-label tech, or a deeper referral relationship — our Tech & Funnel Partner program is where that starts.

Explore Partnership →
Link copied

Send us a referral.

Tell us who you have in mind and we'll take it from there. We'll track it to you, so your commission is attached to the deal from the first touch.

About You
Who You're Referring

Please make sure they're expecting to hear from us. We'll reach out by email first, and we'll always mention you sent us.

Got it — thank you.

Your referral is in and tagged to you. We'll reach out to them shortly and keep you posted on where it lands.

Request your partner code.

We'll issue you a code that makes the Authority Map Starter report free for your community, and it stays tied to you so we can see where the reports are coming from.

On its way.

We'll get your code over to you shortly, along with the link to share and a short blurb you can paste straight into a newsletter or post.