Founder of Firestarter and host of The Firestarter Podcast. Willa has spent seventeen years building brands. In Firestarter's first chapter, she grew Firestarter Interactive into a multi‑7‑figure creative agency, making brand films for Ivy League universities, global foundations, and luxury travel brands. Along the way she was selected by Harvard and Qantas, featured by Goldman Sachs, and interviewed five U.S. governors for her award-winning documentary Starting at Zero. Everything she learned making those institutions unforgettable now goes into building personal brands. She started this show to have the conversations she wished more founders were having: honest, strategic, and human, about building a brand that endures.
The Firestarter Podcast features founders, creators, and experts building brands that lead. If that's you, we'd love to talk.
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