How to Protect Your Brand Before Someone Else Does
“Your filing date is your protection date. Once you file, the Kardashians cannot spend enough money to jump ahead of you in line." Sarah GillilandSarah Gilliland
Building a brand takes years. Losing the rights to it can happen in a single filing by someone who got there first.
In this episode of The Firestarter Podcast, Sarah Gilliland, Founding Attorney at Rising Brand Legal, talks about everything entrepreneurs need to know about intellectual property and why waiting is the riskiest move you can make. Sarah breaks down what actually needs to be protected, how the filing process works, and why your filing date is everything.
She also gets into the nuances of trademarking proprietary methods and processes, and what IP protection means for the long-term value and sellability of your brand.
Stop waiting for someone else to file first. Watch the full episode of How to Protect Your Brand Before Someone Else Does with Sarah Gilliland and take the one step that protects everything you've built.
Sarah Gilliland
Sarah Gilliland is the founding attorney of Rising Brand Legal, where she helps entrepreneurs protect their brands before someone else does through smart trademarks, contracts, and legal strategy. With over 15 years as both an attorney and entrepreneur, she brings practical, founder-first insight to safeguarding growing portfolios of brands, products, and services. Sarah specializes in simplifying complex intellectual property protection into clear, actionable steps so business owners can secure what they’ve built and scale with confidence. Through her personalized approach, she empowers founders to focus on growth while their brand and legacy are fully protected.
Rising Brand Legal: https://www.risingbrandlegal.com/
Sarah on LinkedIn: https://www.linkedin.com/in/trademark-lawyer-sarahg/
