Harvard University
Selected for multiple brand storytelling engagements.
Speaking · Atlanta · November 13, 2026
Willa Kammerer at Millionaire Playbook LIVE.
Brand on Fire: 5 Must-Haves for Building a Million‑Dollar Personal Brand
Willa Kammerer, founder of Firestarter, takes the stage at Katie Sampayo’s Millionaire Playbook LIVE, three days in Atlanta with millionaire women business owners who share the strategies behind their success and help the room put them to work.
Hosted by Katie Sampayo
Willa Speaks
Friday, November 13
Training Day 1: Vision + Visibility
The Event
November 12–14, 2026
Welcome night, then two full training days
Where
Wealth Wave, Alpharetta
Metro Atlanta, Georgia
Host
Katie Sampayo
CEO of Live to Thrive
The Talk
Brand on Fire: five must-haves, built in order.
Most personal brands stall because they are built from the outside in: a borrowed playbook, a pretty website, and tech that fights the business instead of running it. Willa’s talk walks through the five must-haves of a million-dollar personal brand and why they work only when they are built in order, from the inside out, as one aligned system.
1
Identity
Who you are and what you stand for, so the brand starts from what is true about you.
2
Authority
The point of view and proof that make you the obvious choice in your space.
3
Platform
The website, funnels and tech that carry your brand and run the business behind it.
4
Visibility
Getting in front of the right people, consistently, in the rooms and feeds that matter.
5
Movement
A message bigger than you that other people pick up and carry forward.
The Event
Three days. One room.
After ten online editions featuring more than 115 women millionaire business owners and reaching more than 10,000 women, The Millionaire Playbook comes to life in person for the first time. Katie Sampayo leads the room through the Playbook, and millionaire business owners share the strategies behind their success.
Thursday, November 12
Welcome Night
Early registration from 4 PM, an opening mixer and networking with the women you’ll spend the weekend with.
Friday, November 13
Vision + Visibility
Katie’s Millionaire Playbook vision training, then sessions on visibility, branding, marketing and social media from millionaire business owners.
Willa Speaks TodaySaturday, November 14
Decide + Implement
AI training, hands-on implementation, and a personalized Millionaire Playbook with clear 90-day priorities.
The Venue
A modern venue with a Vision Theater and a 53-foot video wall. Main event hours are 9 AM to 6 PM Eastern on Friday and Saturday.
Wealth Wave
190 Bluegrass Valley Parkway
Alpharetta, GA 30005
190 Bluegrass Valley Parkway
Alpharetta, GA 30005
Find the Firestarter team at our table during the event.
Willa joins the official Millionaire Playbook LIVE speaker lineup.
The Speaker
About Willa Kammerer
Willa Kammerer is the founder of Firestarter and Firestarter Funnels, the personal brand architect behind a team that builds the brands, websites and funnels of coaches, experts and founders as one connected system. She has spent seventeen years building brands, and hosts The Firestarter Podcast.
In Firestarter’s first chapter, she grew Firestarter Interactive into a multi‑7‑figure creative agency, making brand films for Ivy League universities, global foundations, and luxury travel brands. Everything she learned making those institutions unforgettable now goes into building personal brands. She directed the award-winning documentary Starting at Zero, interviewing five U.S. governors on camera, and her forthcoming book Brand on Fire is the playbook from this talk.
Selected Work
Trusted by institutions that matter.
Qantas Airways
One of five American filmmakers, and the only woman, for a Queensland, Australia brand campaign.
Five U.S. Governors
Personally interviewed by Willa on camera for her award-winning feature documentary Starting at Zero.
Goldman Sachs
Graduate of 10,000 Small Businesses, the “mini MBA” entrepreneurship program, and featured cohort speaker.
Acquisition.com
Selected paid brand and ad-campaign partner.
Questions
About the event.
When and where is Willa speaking?
Friday, November 13, 2026, the first training day of Millionaire Playbook LIVE Atlanta. The event runs November 12 to 14 at Wealth Wave, 190 Bluegrass Valley Parkway, Alpharetta, Georgia.
What is the talk about?
Brand on Fire: 5 Must-Haves for Building a Million-Dollar Personal Brand. It covers Identity, Authority, Platform, Visibility and Movement, and how to build them in order, from the inside out, as one aligned system.
Who hosts Millionaire Playbook LIVE?
Katie Sampayo, CEO of Live to Thrive and host of The Millionaire Playbook. After ten online editions that reached more than 10,000 women, Atlanta is the first in‑person edition.
Who is it for?
Ambitious women entrepreneurs who want to grow their business without sacrificing the life they are building it for, whether they are starting, pivoting or scaling.
How do I get a ticket?
Tickets are sold on the Millionaire Playbook LIVE event page, where every ticket option is listed.
Atlanta · November 12–14
Join Willa in the room.
Three days with women who are building real wealth, and a talk on the brand that carries it.
Get Your Ticket