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Project in Focus
Client | The Pike School
Leadership Transition Video
We specialize in authentic video storytelling for education institutions—colleges, universities, and private schools.
Our work engages community, builds school brands, and catalyzes investment & enrollment.
Our Clients
“It is an absolute pleasure to work with Willa and the Firestarter team. They are expert storytellers and artists who welcome collaboration with institutional partners and put their considerable talents to work in advancing our strategic goals. The work they’ve produced for us is exceptional, beautiful, and powerful.”
— Angela Paik Schaeffer, Vice President for Communications & Marketing, Trinity College
“Willa is a deft and powerful storyteller whose videos for Williams have captivated prospective students, inspired prospective donors, and educated thousands about our college’s character, history, and aspirations. She’s also wonderful to work with—highly responsive to our input, resourceful with time and material, and relentlessly cheerful.”
— Rob White, former Deputy Director of Communications, Williams College
“I've worked with Willa on a few projects and each collaboration is more fruitful than the last. She is a thoughtful and supportive storyteller, and has a unique way of extracting powerful narratives out of her subjects. When interviewees meet her it's as if they've known her forever and they immediately feel at ease sharing their thoughts and feelings. Willa is incredibly flexible and works collaboratively to make sure the work is achieving our goals. I can't wait to work with her again!”
— Matt Hamilton, Senior Associate Director of Development & Alumnae Communications, Barnard College