A free tool from the Firestarter team

Meet Ember, your 10-minute client journey copywriter.

You don't have to be a copywriter to have great copy. Answer ten quick questions about your business, and Ember writes all twenty-three pieces your client journey needs: the opt-in page, the welcome emails, the "have you logged in yet?" nudge, the day-7 check-in text, the "you finished, here's what's next" email, all the way to the testimonial request. In your words, ready to paste into whatever you use, even Kajabi.

23 pieces of copy 5 stages Nothing to install Works in Kajabi, Kartra, anything

What's inside

One journey. Five stages. Twenty-three pieces of copy.

A client journey is everything a person reads from you between finding you and referring you. Most businesses have two or three of these pieces written. Ember writes all of them, in your voice, in one sitting.

Capture

Visitor to subscriber

Opt-in page
Thank-you page

2 pieces

Nurture

Five welcome emails

Email 1: Delivery
Email 2: Did it land?
Email 3: The part most people skip
Email 4: A client story
Email 5: The invitation

5 pieces

Book

Around the sales call

Booking page
Booking confirmation
24-hour reminder
Reminder texts
No-show follow-up

5 pieces

Onboard

First days as a client

Welcome email
What happens next
Have you logged in yet?
Day 3 check-in
Day 7 check-in text
Community or portal welcome

6 pieces

Retain

Wins, proof, referrals

You finished, here's what's next
30-day celebration
Testimonial request
Referral invitation
Come-back email

5 pieces

A sample piece

Your details, highlighted in every piece.

Every piece updates as you type. Pink highlights are your details. Bracketed words are the merge fields your platform fills in on its own, like a first name or a booking link.

Your details [Brackets] get filled in your platform

You finished, here's what's next

Email· Send when they complete the program

SubjectYou did it. Here's what's next.

Hi [first name], You finished The Confident Leader Program. Take a second with that. Most people never get to the end of anything they start, and you did. Here's what I'd love for you to do this week: [one action that puts what they learned to work] And here's what's next, if you want to keep going: [your next program, your community, or a Clarity Call]. It picks up exactly where The Confident Leader Program leaves off and takes you the rest of the way to leading with confidence and having a life outside work. [Learn more about what's next] Either way, I'm proud of you. Hit reply and tell me the biggest thing that changed. Maya

How it works

Ten questions. Ten minutes.

Answer ten quick questions

Your name, who you serve, the result they want, the name of your freebie and your offer. Plain words, no chat, no jargon. Your answers save in your browser so you can come back.

Read your journey

Switch between the five stages and read every piece the way your client will, with your details already in place. Edit an answer, and all twenty-three pieces update.

Paste it into your platform

One button per piece, one per stage, or download everything at once. Paste it into Kajabi, Kartra, Teachable, Firestarter Funnels, or whatever you use today.

Willa Kammerer, founder of FIRESTARTERIX

Who built this

From the team behind two hundred brands.

Firestarter is the in-house brand, website, funnel, and tech team founded by Willa Kammerer in 2014. We have built for institutions like Harvard University and Qantas Airways, and for the coaches, experts, and founders who run their businesses on Firestarter Funnels. Willa has also been featured on the Goldman Sachs stage as an alumni voice.

This is the client-journey structure we build for them, made free as Ember so you can start today. Action creates clarity. Write the journey, send it, and refine it as real people move through it.

Willa Kammerer · Founder, FIRESTARTERIX

Common questions

About Ember.

What is Ember?

Ember is a free tool from the Firestarter team that writes the twenty-three pieces of copy a client journey needs: an opt-in page and thank-you page, five welcome emails, everything around a sales call, six onboarding messages including the login nudge and a day-7 check-in text, and five retention emails from the finish line to the referral ask. You answer ten quick questions about your business, and every piece is written with your answers. Nothing to chat with, nothing to install.

Who is it for?

Coaches, consultants, experts, and service providers who sell through a freebie, a call, or a program. If someone can opt in, book, or buy from you, this writes what they read along the way.

Do I need Firestarter Funnels to use it?

No. The copy is plain text with standard merge-field brackets, so it pastes into whatever you use today: Kajabi, Kartra, Teachable, Thinkific, ConvertKit, Mailchimp, or Firestarter Funnels. It does have a natural home in Firestarter Funnels, where pages, emails, texts, and calendars live together on one platform.

Is it really free?

Yes. Enter your name and email, and Ember is yours. The details you type into it are saved in your own browser, not sent to us, so you can come back and edit anytime.

What happens after I opt in?

You go straight to Ember, and we email you the link so you can find it again. You'll also hear from the Firestarter team now and then, with ideas you can use. Unsubscribe anytime.

Ready when you are

Ten questions in. Twenty-three pieces out.

Unlock Ember and write your whole client journey before your next coffee goes cold.

Unlock Ember, Free